Vice President Joseph N. Boakai has lauded Samaritan’s Purse for its support to Liberia, particularly the building of the new ELWA Hospital.At the re-launch of the project yesterday in Paynesville, outside Monrovia, Vice President Boakai said the government is pleased to have Samaritan’s Purse as one of its partners, particularly a development partner, living up to its name, Samaritan’s Purse.According to him, Samaritan’s Purse is providing support to Liberia at a time when the country is in need and Liberia remains very grateful to the organization as well as the United States for helping Liberia achieve its goals.“Samaritan’s Purse is giving us a first class hospital to be compared to any hospital in the world, which can be considered a blessing for us as a country. The United States has been very compassionate in allowing Samaritan’s Purse to come and work with us. We hail them for that also,” he declared.The outbreak of the Ebola virus disease in the country halted the construction of the hospital, causing delays in its completion and dedication.“But with the recommencement of the project and support of all partners, Liberians can celebrate this great project that will contribute to supporting the health sector of Liberia,” Ambassador Boakai noted.Providing the historical overview of the project, Samaritan’s Purse Administrator, Bev Kauffeldt, expressed gratitude for the opportunity to serve the people of Liberia over the last twelve years. “Our mandate is always to go to places that are hard to reach. We responded to the crisis in Liberia, the transition program and also the Ebola situation.”According to her, “The greatest asset of Samaritan’s Purse is not what we have but serving people. God has brought us together regardless of race, gender, tribe and passport to do His work and His work alone.”She said Samaritan’s Purse is committed to working with the Liberian people to rebuild the country. “We are also focusing on protection, social mobilization, leadership training, nutrition and health as well as re-engaging donors for healthcare in River Gee,” she disclosed.She confirmed her organization’s commitment to supporting the Government of Liberia in delivering and building the health sector. “We hope that young Liberians will remember those who lost their lives during the outbreak of the virus. Jesus will be crafted in this hospital physically,” she maintained.In remarks, Rep. Edwin Snowe hailed Samaritan’s Purse for the initiative to ensure that Liberia has one of the best medical facilities.“We believe in your work during the Ebola crisis, including working with Dr. Brown and others and today we can celebrate the high reduction in Ebola cases,” he added.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
Cherokee Preservation Foundation, Harrah’s Cherokee Casino and Resort, and the Office of the Principal Chief of the Eastern Band of Cherokee Indians are sponsoring the 12th annual Cherokee Day of Caring, an all-day community service event, on Thursday, May 19. Volunteers are encouraged to sign up now.During the daylong event, members of the EBCI and community will help 10 families or individuals in particular need who have been nominated by their community clubs. Volunteers will lend a hand with painting, yard clean-up, gardening, and fix-it projects. Approximately 300 volunteers participated in the event last year.No special skills are necessary in order to participate, but they would be valuable. Anyone that would like to volunteer the entire eight-hour period between 8am – 4pm are asked to call Deb Owle 497-5550. Harrah’s Cherokee Casino and Resort employees should call Janna Hyatt at 497-8853.Another feature of the Cherokee Day of Caring will be the honoring of 10 Quiet Heroes who have served their communities unselfishly and a Good Neighbor Award for someone who has significantly helped members of the EBCI, but who does not live in one of the EBCI communities.
Stephanie CarsonRALEIGH, N.C. — The importance of Medicaid in small towns and rural parts of North Carolina cannot be overstated, according to a new report from the Georgetown University Center for Children and Families and the North Carolina Rural Health Research Program.Researchers found that across the nation, a larger percentage of children in rural areas count on Medicaid compared to urban areas – and the Tar Heel State tops that list. Adam Searing, associate professor with Georgetown’s McCourt School of Public Policy, explained.“When you see that number of over half of kids getting Medicaid in these small towns and rural areas, you can really see that any changes to the Medicaid program really do impact, very significantly, small towns and unincorporated areas of the state,” Searing said.North Carolina is in the top 10 states with the largest difference between the numbers of rural and urban children covered by Medicaid – with 54 percent of rural children on Medicaid, and 39 percent of children in metro counties. The report said the data underscores the importance of preserving funding for Medicaid and related services as Congress debates the American Health Care Act.Joan Alker, research professor and executive director with the Georgetown University Center for Children and Families, called Medicaid a crucial support for children, families, seniors and people with disabilities.“Our nation’s leaders face a really important decision on whether or not to cut Medicaid and turn their backs on the progress we’ve made in helping children and families,” Alker said. “That’s so important for folks to understand that the Medicaid program is really the backbone of health insurance in these rural areas and small towns.”Searing said another factor contributing to Medicaid’s importance in rural communities is that in some cases, it’s the only health insurance option in areas where there are fewer opportunities for work.“There are fewer opportunities and a lot of people working at small businesses that may not offer family health coverage, or even individual coverage,” she said. “They’ll have lower incomes, so they may be working at jobs that don’t offer coverage at all.”According to the report, the number of children on Medicaid increased by 8 percentage points since 2009.
Performance marketing comes to televisionYou are here: Posted on 20th November 2019Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingPerformance marketing comes to television There’s no denying thatwhen it comes to user experience, television advertising is king. It’s hard tobeat reaching your audience when they’re relaxing at home on the couch, readyto watch their favorite shows. The only problem is that for performance marketers, television has never been great. The term “broadcast” sums it all up — because of a lack of precise audience targeting capabilities, advertisers are forced into casting a pretty broad net. That’s great for branding and raising awareness, but it’s pretty useless when it comes to performance marketing. If you want viewers to take a specific action, like visit a website or drive them to convert, traditional television advertising has never been first choice. That’s a shame, becauseTV ads stick with viewers. Ad recall on television screens is 32% better thanwith the next closest device. Compare that with display advertising (I bet youcan’t even remember the ad you saw on this very page), and there’s littledebate on how effective TV ads can be. That all begs the question — what if advertisers were able to launch performance campaigns on TV right alongside their other tried and true channels like paid search and social? Well, good news — Connected TV advertising makes that a reality. See how to integrate Connected TV into your performance marketing mix with our E-commerce Campaign Starter Pack. Connected TV becomes performance TVConnected TV is contentaccessed by apps and streamed over smart TVs, mobile, or over-the-top (OTT)devices. With over 190 million Americans streaming in 2019, it’s the new way ofwatching television. And while advertisers are still feeling out this newchannel, we can tell you that it’s clearly an enormous opportunity forperformance marketers.Here at SteelHouse, we’ve served millions of Connected TV ad impressions through our Performance TV ad platform. Our origins as a business are in digital performance marketing, and we recognize Connected TV has many of the same strengths as other tried and true performance marketing channels like search and social. Its ability to leverage targeting and analytics elevate it from a pure branding play to one where performance can be attributed and tied to specific ads. Connected TV has unlocked television’s performance potential. Digital precision transforms TV into a performance machineConnected TV advertisingcombines the experience of television with the precision targeting andanalytics of digital advertising. With technical capabilities like that, it’smore than able to transform television into a performance machine. Advertiserscan target specific audiences by leveraging third- or first-party data (justlike social or display), and then track the actions viewers take on otherhousehold devices (desktops, laptops, phones, tablets, etc.) after seeing thoseads.Digital advertising’stargeting capabilities are fully available on Connected TV. IntentGeographyIncomeDemographicAge & genderAnd moreAdvertisers can alsotrack vital metrics that show exactly how ads perform. Site & page visitsFirst-time site visitorsConversionsPerformance by deviceAnd moreBy melding digital advertising capabilities with television, advertisers have a chance to utilize TV in a way that’s never been done before. They can drive lower-funnel action that directly results in sales and conversions — and track it all so they have confidence that their ads are making an impact. That’s huge news for all performance-oriented advertisers. Results on par with performance mainstaysBased on an analysis of SteelHouse Performance TV campaigns, we have seen compelling reasons to rate Connected TV right alongside other performance ad channels. We’ve found it’s especially effective at driving three principle metrics that marketers need to embrace — Cost Per Visit, Visit Rate, and Cost Per Completed View. Why are those so important?Cost Per Visit. If you’re trying to prompt users to visit your site, then you need to keep an eye on this one. You want to be sure you’re spending budget efficiently when driving traffic, and our Performance TV campaigns have shown that Connected TV ads are comparable to non-branded search and social when it comes to this valuable metric. Visit Rate. Connected TV ads are excellent at convincing a high percentage of viewers to visit an advertiser’s website. Performance TV campaigns have driven a rate that’s 2-4X higher than display prospecting or YouTube ads. Cost Per Completed View. One of Connected TV’s strengths is the fact the ads are unskippable. They average a 97% completion rate, which means its Cost Per Completed View is tiny. Advertisers’ entire message gets delivered, and it only costs pennies. Retargeting is a reality on connected TV Retargeting has been a huge differentiator for channels like display and social, but that’s no longer the case with Connected TV. Retargeting has come to television, with all the same capabilities and metrics that performance marketers are already familiar with. It’s been a dream foradvertisers to be able to connect the entire household in a single adexperience. With Connected TV, they can. If a consumer visits an advertiser’swebsite, Connected TV enables them to retarget them with ads while they streamtheir favorite shows. That means they can keep the user experience consistent,and drive users back to their site to convert. At SteelHouse, we’vetaken this a step further with Audience Extension. Once a viewer sees an ad onConnected TV, they are then automatically served related ads across display andmobile, keeping the advertiser’s message top of mind. So, when that viewer isready to convert, there will be an ad waiting for them. Add connected TV to your performance campaignsWith measurable performance and an impact that’s aligned with other performance channels, it’s a no brainer to add Connected TV to your performance marketing mix. Whether the goal is to reach new users or retarget site visitors to drive conversions, it can accomplish both efficiently and effectively. Want to learn how to integrate it into your performance marketing mix? Check out our E-commerce Campaign Starter Pack to get a better understanding of the basics of Connected TV advertising, and why it should be considered right alongside display, search, and social. Want to learn more about SteelHouse Performance TV? Check it out here. The post Performance marketing comes to television appeared first on Marketing Land.From our sponsors: Performance marketing comes to television Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019
FFF president Le Graet going cold on Real Madrid coach Zidaneby Carlos Volcano11 days agoSend to a friendShare the loveFrench Football Federation (FFF) president Noel Le Graet has gone cold on Zinedine Zidane taking charge of the national team.While in the past Le Graet has often talked up the prospect of the Real Madrid coach taking charge of Les Bleus, he now is hoping for incumbant Didier Deschamps to stay on long-term.”Zinedine Zidane to coach one day? Didier is so much in place that I cannot answer you,” he stated. “And I hope he stays at least eight years with the federation!”Deschamps is set to enter new contract talks with the FFF. TagsTransfersAbout the authorCarlos VolcanoShare the loveHave your say
At the top of FanGraphs’ wins above replacement leaderboard, you will find the two leading candidates for MLB’s Most Valuable Player, Mike Trout and Bryce Harper. But despite his comparative lack of WAR, San Francisco Giants catcher Buster Posey may be just as deserving of the MVP. He possesses a secret skill that WAR doesn’t detect: He’s the league’s best pitch framer.Posey is not an MVP candidate solely on the basis of his hitting (.325/.387/.494), even though it’s about 50 percent better than the league average.1Using FanGraphs’ overall offensive index, Weighted Runs Created Plus (wRC+). Trout and Harper are 89 percent and 106 percent better than average, respectively. It’s only once you begin to consider the defensive value of each player that Posey begins to look like a contender.No current version of WAR accounts for framing, a catcher’s art of carefully receiving the pitch in such a way as to cause the umpire to call it a strike. That happens to be Posey’s most important defensive talent. Good framers turn pitches outside of the zone into strikes and keep pitches within the zone from being called incorrectly as balls. This ability, in turn, scares opposing batters into swinging at less-optimal pitches, making the impact of good framing significant. Our best estimates put a good framer as worth up to three or four wins per year.So far this season, Posey has racked up 11.8 runs in value from his framing, more than an entire win’s worth to add to his total and putting him within a win of Trout. Catchers who consistently earn strikes where umps usually call balls are clearly good at manipulating the umpires, but there’s some mystery as to how good framers like Posey get those calls. I wanted to understand not just what Posey does when a pitch comes in, but also what he does that other catchers don’t do.Veterans and coaches have described quality framing as being all about stillness. As an example, consider this pitch from Giants starting pitcher Chris Heston to Posey:Notice how motionless Posey’s body remains, even as he absorbs the impact of the pitch. Notice also that Posey subtly drags the glove higher into the zone, perhaps making it appear to the umpire that the pitch crossed the plate higher than it did.Posey is especially valuable to his team because his backup, Andrew Susac, is essentially a league-average framer. In just less than half the number of pitches Posey has taken, Susac has cost his pitchers a strike or so overall. In other words, he has hardly any effect. Here’s Susac receiving a similar pitch:2To approximately the same location, in the same ballpark. The pitch Posey received was called a strike, Susac’s a ball, and you can see the difference in technique. Susac tries the same maneuver as Posey, pulling his glove up into the zone, but does so in a slightly more exaggerated manner. And watch his back as he moves the pitch up — he lifts the ball by standing a bit, while Posey stays more or less at the same level.Former journeyman MLB catcher Jason Kendall famously argued that “there’s no such thing as pitch framing,” chalking up any differences in ability to get called strikes to the catcher’s reputation. It’s difficult to disprove Kendall’s argument. Previous studies of catcher framing technique have universally relied upon anecdotes and GIFs. There is some opportunity here for confirmation bias to creep in: Because we know that Posey is a better framer, we are looking for reasons why.But what if we found a way to quantify Posey’s greatness in terms of his actual technique? I did just that. I took 24 receptions of Posey’s and six of Susac’s,3For each catcher, this constitutes all of the called strikes in a small section of the strike zone, from right-handed pitchers throwing to right-handed batters in AT&T Park in 2015. all to nearly the exact same location in the strike zone. These strict criteria limited the total number of catches, but removed many potentially complicating factors.4The location I picked was in the middle-bottom part of the strike zone, both because of the effect the low strike is having on offense in baseball and because Posey has previously noted the importance of framing that pitch properly. I then wrote some code to calculate the total amount of movement in each frame for the second after each pitch was caught.5I used a Python script to collect images from video and an R script to read and compare those images. The code is on GitHub. The sample is small because I don’t yet have the ability to contrast two catchers’ framings across all the places they can receive a pitch. Still, if catchers agree that stillness is good, then Posey should grade out as more motionless than Susac.Good framing isn’t as simple as a quiet catch. Both Posey and Susac dampen the momentum of the ball for about a tenth of a second. Then each pauses, as I noted in the videos above, before motion accelerates again as they toss the ball back to the pitcher.Posey is stiller at every stage of the catch. Posey also transitions more smoothly from trapping the ball into a pause as he holds it and then from out of the pause into his return throw. Susac’s path is jagged by comparison, snatching the ball suddenly before quieting it briefly and returning to his throw. Even at his most motionless, Susac falls considerably short of Posey.Without extending this method to all catchers,6Differences in stadium camera angles prevented us from analysis beyond Posey and Susac. we can’t say yet whether stillness is the driving force behind good framing. Contrasting Posey’s pattern of motion with Susac’s suggests that Posey’s relative tranquility may help explain the extra 80 strikes Posey has stolen.Once you factor in framing, Posey becomes a legitimate contender for the MVP. At 4.3 FanGraphs WAR, plus at least 1 win for his defensive skills, Posey is not far from Trout and Harper (6.3 and 6.0 WAR, respectively). Although his careful framing technique may go unnoticed by some, when you take it into account, Posey could be the best player in baseball right now.
Senior forward Denio Leone (15) works around defenders during a match against IPFW Aug. 20 at Ohio Stadium. OSU won, 2-0.Credit: Shelby Lum / Photo editorFrom 2008 State champions at St. Ignatius, to Ohio State men’s club soccer teammates, to walk-ons for the Buckeyes, senior forward Denio Leone and junior midfielder Ryan Ivancic have been playing together for years.Both players went to St. Ignatius in Cleveland, overlapping in 2008 and were recruited by other Division 1 schools, but chose to pursue their education at OSU.Ivancic and Leone were two of the men chosen to play with the varsity team at OSU in the spring of 2012 but were cut for the fall roster last season. They were again invited back in the pool of players to play on the spring team in 2013.A second time was enough for them to prove they could play at the varsity level and they were added to OSU’s roster for this season.“Once I came out and played with the varsity guys and saw that I was able to keep up with the pace of the game, I thought it was definitely something I could do,” Leone said.In high school, Leone was a three-year letter winner and 2008 state champion, and earned All-Cleveland honors.At St. Ignatius, Ivancic won two state titles, joining his now OSU teammate 2008 and again in 2010, and was a state runner-up in 2009. He is one of three high school players in Ohio to play in three consecutive state title games. Ivancic was also recognized his senior year as a Wendy’s Heisman State Finalist, All-Ohio ESPN Rise Honorable Mention and 2010 ESPN Rise/Powerade High School Boys National Champion. He served as a captain his senior year.Even though he had success playing the sport in high school, Leone said his passion for soccer was missing when he graduated.“At that point in time … I was kind of sick of soccer,” Leone said. “(I) decided … I’m not going to play, so I’m just going to go Ohio State.”Ivancic originally committed to play Big Ten soccer at Northwestern, but de-committed for financial reasons.“I was really more interested in school anyway. I wanted to go to a good school that I liked,” Ivancic said. “I wasn’t going to chase soccer around.”After just a year away from the game, Leone said he felt a void in his life, leading him to try out for the club team.Ivancic on the other hand, said he knew right away he wanted to keep soccer in his life.“Coming in, I think I knew I was going to try to walk-on,” Ivancic said. “I walked-on my freshman year when I made the spring team but got cut for the fall.”Leone spent three seasons on the club team, leading the team in goals in both 2011 and 2012. Both Leone and Ivancic played a part in getting the team to club nationals back-to-back seasons in 2011 and 2012.Club team president Tim Grozier has played with both men and said Leone possess skills that really help a team out.“Denio is really good at holding the ball up top and allowing the team time to transition from defense to offense,” Grozier said in an email.Grozier said because Ivancic is “deceptively quick,” it makes him dangerous on the wings.“He is able to put in very good crosses from the wings and can combine well with other players in tight spaces,” Grozier said.Coach John Bluem said it is difficult to walk-on.“Over the years we have added some kids, but it has been very, very few,” Bluem said. “It’s been less than a handful.”Bluem said he likes Ivancic’s “work rate.”“He’s very fit and gets up and down the flank,” Bluem said. “He’s a good competitor and fights for the team throughout the 90 minutes.”Bluem said Leone does well controlling the game up front.“Denio is a very good target player,” Bluem said. “When you play the ball to him, he can hold it and help us get our midfield forward into the attack.”Leone has played in all eight matches thus far and started two of them. Ivancic has also played in every match and started seven. Each has one goal on the season.Leone and Ivancic are now aiming for a Big Ten title and still believe it is possible despite a 2-4-2 start to the season.“We’ve had no Big Ten games yet, but it’s on the horizon. We start on Sunday against Indiana,” Leone said.Ivancic said the talent is there to win it, but they have to figure out how each player fits into the mold of the team.“We have a lot of really good players … If we believe in each other and believe in the system, I think we’ll end up having a good season,” Ivancic said.
14Mar Rep. Andrea Schroeder health update Categories: Schroeder News Andrea Schroeder, state Representative from the 43rd District in Oakland County which includes part of Waterford Township, the city of Lake Angelus, the village of Clarkston and Independence Township, announced today that she underwent successful surgery to remove a cancerous growth in her stomach that was discovered during a routine test. She is expected to make a full recovery and return to work shortly.“The diagnosis was a shock and I’m grateful they caught it when they did and that treatment was available,” said Schroeder. “My excellent doctors have assured me that I can successfully take care of both my health and my responsibilities in Lansing. I want to remind everyone that screening and early detection saves lives. I expect to remain cancer-free through monitoring.“We have important issues to address, like taking care of our roads, continuing to grow a strong economy, and providing our children with the best possible schools. I look forward to returning to work as soon as next week to serve the residents of the 43rd District.”