in the chain of entrepreneurial team, "full-time join" investors is the main force, another part-time franchisee is guerrillas, this part of stores in the work, often is the company’s white-collar workers.

white-collar workers join is often due to financial support, career planning, family reasons of different considerations. But no matter what is the reason for their accession to the franchise field, is a force can not be ignored.

to face level, non high level industry does not join. If I was told that I was losing a lot of water, it would be different to open a coffee shop. Some white-collar workers will be able to maintain the face after the opening to traffic, the development potential of the industry, the project investment returns and other issues left behind.

himself as the target consumer group. I have a sandwich for breakfast, so no one will go to buy fried dough sticks and soy milk. Some white-collar workers in the choice of when to join the project himself as the target consumer group, argues that the things you buy is selling something, not knowing what the best-selling hot from the market to find what should not find from their own.

completely according to their own preferences, choose to join the project. Although love is the basis of successful operation, but in the selection of the project to join only follow their own personal interests is definitely not wise.

two mistakes: franchise management "simply"

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