By Rupa SeenaraineIndian cuisine is known around the world for its varying ranges of aromatic spices, which is clearly differentiated from other types of cooking. Here in Guyana, Indian food is quite common, with notable variations since it was brought to this land during the arrival of East Indians in 1838.In India, the streets are usually bustling with merchants who market their dried spices such as cumin, masalas, chillies, cinnamon, turmeric, cardamom and mustard seeds among others. Ginger and coriander are also prevalent to achieve certain distinct tastes.In India, there is an array of sweet and savoury dishes depending on the location. In fact, each state captures a different palate but these have been uniquely merged into one here in Guyana.When the indentured immigrants arrived, the cooking techniques were brought from their motherland. Up until a few decades ago, these practices were well-preserved just as how the way it was done in the early era. During a conversation with my grandmother, Homattie Seenaraine, she revealed that in her young childhood, it was a norm for Indian food to be prepared on a daily basis. On most occasions, dhal or lentils was a staple with a few curried vegetables. If rice wasn’t prepared to accompany a curry, roti or dhal puri was made.“This is what we were taught to cook. Dhal was regular food. Every afternoon, people would return from the farm and they would be made this and other vegetables, whatever was available at that time. Sometimes, dhal puri if there was enough time,” she said.She distinctively remembered ‘seven curry’ being prepared on important events when persons from the village would be invited. It is still known as one of the most popular dishes, having seven components mainly rice, lentils, a chutney and four to five vegetable dishes all served up in a lotus leaf, which surprisingly serves conveniently as a plate.Back in those days, the use of a mortar and pestle was quite common. The mortar was a hollow bowl, usually made of stone and the pestle would be used to crush spices and other herbs. The traditional fireside was used primarily for all cooking.Adding to that, amchar or pickles would be made from weeks ago and stored in jars. Seasonal fruits such as mangoes would be picked and prepared to last for as long as they could by using mustard oil and other natural preservatives.In a modernised setting, the prevalence of these foods is still widespread. However, there is an indentation caused by western influence by persons of the younger generations.While many of the foods are still prepared, it is mostly done on special occasions, religious holidays like Holi and Diwali or just a few times a week as compared to every meal.Of course, there are other items such as samosas, which have gained popularity through increased connection to India. In this way, other dishes are being introduced to the Guyanese strata.“There is a lot of western influence on the Indian cooking because now it is occasional to do things that we used to do every day. People, of course, learn new ways,” she said.Presently, many of the ingredients used in Indian cooking are sold extensively in supermarkets and local arcades. Adding to that, some spices are processed and packaged by locals, eliminating the tedious task of grinding these elements.SweetmeatsBarfi, kheer, gulab jamun, ladoo, jalebi and many others are the most common sweet delicacies which originated from India. Having survived many tweaks and changes in the Guyanese culture, the recipes are passed from one generation to the next.Growing up in a very traditional home, a variety of these were prepared and distributed to neighbours on auspicious occasions. A common favourite was seemingly kheer, made with rice and milk with cinnamon, sugar and cardamom. Raisins and other dried fruits were also added.This was served with gulab jamoon, a sweet, syrupy sphere which earned its unmistakable taste from just a few drops of rosewater. Jalebi, on the other hand, is another syrup based delicacy but models a crunchy texture.Food has evolved to include the plethora of different cultures incorporated in the Guyanese fabric.
1 Every Game, Every Goal, Every DayOne of the most eye-catching clashes from Euro 2016 takes place on Monday evening – as Italy come up against holders Spain. The game kicks off at 5pm at Stade de France and it is live on talkSPORT. Antonio Conte’s Italy were winners of Group E – after edging ahead of Belgium on their head-to-head record – while defeat in their final game with Croatia meant Spain would finish runners-up in Group D. LIVE on talkSPORT: Italy v Spain – click here for live commentary from the Stade de France in Paris at 5pm (BST) on June 27, 2016.Spain will be hoping to book their place in the quarter finals to keep their hopes alive of winning the tournament for a third time in a row.The Italians – four time winners of the World Cup – have triumphed in this competition just once – in 1968. They came close last time in 2012, as they were beaten by Vicente del Bosque’s side in the final. Confirmed team news:Italy XI: Buffon, Barzagli, Bonucci, Chiellini, Florenzi, Parolo, De Rossi, Giaccherini, De Sciglio, Pelle, Eder. Substitutes: Sirigu, Darmian, Ogbonna, Candreva, Zaza, Thiago Motta, Immobile, Sturaro, Insigne, Bernardeschi, El Shaarawy, Marchetti.Spain XI: De Gea, Juanfran, Pique, Sergio Ramos, Jordi Alba, Fabregas, Busquets, Iniesta, Silva, Morata, Nolito. Substitutes: Casillas, Azpilicueta, Bartra, Koke, Lucas, Pedro, Bellerin, Thiago, San Jose, Bruno, Aduriz, Sergio Rico. The game – a repeat of the Euro 2012 final – kicks off at 5pm at Stade de France
11 Manchester United will look to get back to winning ways when they take on Huddersfield on Saturday, and you can listen to the match live on talkSPORT.The two Premier League sides clash in the FA Cup fifth-round, facing off for the third time in 2017/18.Their first encounter since 1972 came back in October, with the Terriers claiming a surprise win at home, though United won the return fixture at Old Trafford earlier this month.Jose Mourinho’s side enter this game on the back of a shock 1-0 defeat at Newcastle which has left the Red Devils 16 points behind local rivals Manchester City in the Premier League table.Mourinho will want his team to get back to winning ways this weekend, but who will he select to start at the John Smith’s Stadium?Click the right arrow, above, to see talkSPORT’s predicted Manchester United line-up, listed in squad-number order… 11 14. Jesse Lingard (Attacking midfield) 11 11 11 11 20. Sergio Romero (Goalkeeper) – RSergio omero is a quality no.2 2. Victor Lindelof (Right-back) – click the right arrow to see the rest of the predicted Man United team 11 9. Romelu Lukaku (Centre forward) 7. Alexis Sanchez (Attacking midfield) 19. Marcus Rashford (Attacking midfield) 11 11 4. Phil Jones (Centre-back) 5. Marcos Rojo (Centre-back) 21. Ander Herrera (Centre midfield) 11 23. Luke Shaw (Left-back) 11 39. Scott McTominay (Centre midfield)
Every January, Walter Rivera opens his December electricity bill with the dread of a man getting the results of an IRS audit. He knows the news is going to be bad. There’s only one question: How much will it hurt? Walter always waits to open the electric bill until his wife, Judith, gets home from work. A prudent man, he’s never sure if he’s going to have the strength left to crawl to the phone and dial 911. “I always tell him, Honey, it’s OK; it’s just once a year. Look at all the joy it brings to the neighborhood. It’s worth it,” Judith said. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWhicker: John Jackson greets a Christmas that he wasn’t sure he’d seeWalter always nods and smiles. Then he goes to lie down until the migraine passes. His December electric bill is usually about $900. The Riveras had no idea when they moved onto Rhodes Avenue in North Hollywood in 1999 that they were now the guardians and keepers of the neighborhood Christmas tree, a 70-foot-high evergreen in their front yard. I’ve written about the tree before – gone all the way back in its history to when Dorothy Clemens knelt in the dirt in this same front yard more than 45 years ago to plant the seedling that grew into the holiday landmark for the neighborhood. According to old newspaper stories, police estimated more than 65,000 cars crept down the 8100 block of Rhodes Avenue every Christmas in the late 1970s and early ’80s so the kids could see the 5-foot star on top and more than 500 lights shining brightly on Dorothy’s tree. But by the early 1990s, many longtime neighbors had moved or died, and new neighbors didn’t have time for traditions. After Dorothy moved away in 1994, the tree went dark for the holidays. George Herczak and a few other longtime residents on Rhodes did all they could to keep the tradition alive, but the neighborhood Christmas tree wasn’t on their property. The new owners had no desire to rekindle the tradition or see their electric bill spike every December just to bring a smile to the neighborhood. Then the Riveras and their three young sons moved into the house in 1999, and the lights came back on. “We wanted our sons to respect tradition, and when George told us how much that tree had meant to the neighborhood, how it brought everyone together during the holidays, we said let’s do it again,” Judith said. The neighbors took up a collection to rewire the tree and put a new star on top. The juice to keep all those lights burning every night from Thanksgiving to Jan. 7 was racing off Walter’s meter. But this year, things changed. New neighbors who have never spent a Christmas on Rhodes began knocking on the Riveras’ door, curious about that huge tree in their front yard with all the lights and the star on it year round. The Riveras sent out a note explaining the history of the tree and its holiday tradition for more than 45 years, and they asked every neighbor to join them by lighting up their homes for the holidays, too. Most of them have, but they didn’t stop there. More than $200 was raised from neighbors to buy 40 red bows for the tree. And for the last month, the neighbors have been slipping Walter checks and cash, as well. “The neighbors have been chipping in, offering to help pay the electric bill to keep those lights on,” Judith said Monday. Seems only fair since it’s the neighborhood’s Christmas tree. So, Walter Rivera’s smiling a lot more this holiday season. That $900 electric bill he dreads opening every January isn’t going to hurt nearly as much this time. Dennis McCarthy’s column appears Tuesday, Thursday, Friday and Sunday. email@example.com (818) 713-3749160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!
Arsenal transfer news LIVE: Ndidi bid, targets named, Ozil is ‘skiving little git’ Full results from Sunday’s Women Super League matches:Man United 3-1 EvertonChelsea 2-1 Man CityLiverpool 1-1 West HamTottenham 1-0 BrightonReading 0-3 ArsenalBristol City 0-2 Birmingham latest Steve Round reveals how Mikel Arteta convinced him to join Arsenal staff United led after James was fouled in the box by Megan Finnigan and Katie Zelem fired in the penalty, before James made it 3-1 with a fine strike just before half-time.Liverpool’s first goal from open play this season was enough to earn the league’s bottom side only their second point of the campaign with a 1-1 draw against West Ham.The visitors had led through Adriana Leon’s scuffed shot, fumbled by Liverpool goalkeeper Fran Kitching, in just the fifth minute.Mel Lawley then missed a penalty but redeemed herself by sending in the cross which Niamh Charles turned in 13 minutes from time.Tottenham moved up to sixth with a 1-0 win over Brighton courtesy of Ashleigh Neville’s 57th-minute goal, while Birmingham won 2-0 at Bristol City with goals in either half from Lucy Whipp and Abbi Grant. update Top scorer in 2019: Messi, Mbappe and Sterling trailing Europe’s top marksman Getty Images – Getty Manchester United got back to winning ways after last weekend’s defeat to West Ham LATEST Tony Cascarino backs Everton to sign two strikers for Carlo Ancelotti Spurs investigation into alleged racial abuse of Rudiger is so far ‘inconclusive’ targets Liverpool transfer news live: Mbappe latest, Lille star wants to join Reds in future Pep Guardiola gives Man City injury update and talks Christmas schedule 2 2 Getty Images – Getty Chelsea maintained their unbeaten start to the Women’s Super League season with a 2-1 win over Man City.Late goals from Bethany England and Maren Mjelde cancelled out Caroline Weir’s 59th-minute opener. Chelsea have had a superb start to the season appointed The Blues will leapfrog Arsenal into first place if they win their game in hand.Arsenal moved two points clear at the top of the table with a 3-0 win over Reading.Vivianne Miedema, who scored a sensational double hat-trick in last week’s record-breaking 11-1 win over Bristol City, was back on the scoresheet once again, flicking the ball over Grace Moloney with the Gunners’ first real chance after 28 minutes.And nine minutes later Kim Little doubled the advantage with a lobbed finish following a corner. Danielle Van De Donk headed against a post before Miedema wrapped up the scoring in stoppage time, lobbing Moloney for her 12th goal of the season.Lauren James was the star of the show as Manchester United came from behind to beat Everton 3-1.The visitors led just two minutes in when Mary Earps appeared to punch a corner into her own net, but moments later James turned in Jess Sigsworth’s cross. LATEST FOOTBALL NEWS on target statement Ian Holloway thinks Arsenal have made a mistake in hiring Mikel Arteta Strugglers Wigan hold Blackburn to goalless draw in Championship stalemate rookie error Chelsea fan arrested for allegedly racially abusing Heung-min Son PEP TALK
The Dos and Don’ts of Brand Awareness Videos The number of new social media users is actually dwarfed by these numbers for online video, but according to Nielsen Online, there are now 87% more social media users than in 2003, and they devote 883% more time to these sites. Nielsen also found that the number of users who are accessing social networks through mobile devices tripled during 2008 which is a trend that the new MySpace CEO will surely try to exploit to gain back some momentum on the social networking market. Focus: New Mothers Love Social Media According to Nielsen, new mothers exhibit a couple of interesting traits. More than any other group, including experienced mothers, new moms are drawn to social networking sites and blogs, and they are also more likely to publish their own blog posts. In this context, Nielsen also took a closer look at the “Motrin Moms” phenomenon we described last November. Motrin’s ads, which many mothers considered to be condescending, quickly changed how consumers described the brand. After the ads appeared, Motrin was suddenly closely related with Twitter, blogging, and moms, but also with negative terms like ‘backlash’ and ‘offensive.’ frederic lardinois Facebook is Becoming Less Personal and More Pro… Related Posts Tags:#news#social networks#web Guide to Performing Bulk Email Verification In a new report, Nielsen Online takes a closer look at how social media and video sites have reshaped the web and the online advertising market over the last few years, especially in the context of the current economic crisis. According to Nielsen, since 2003, the time spent on video sites has increased by over 2,000%, and the number of Americans who visit online video sites like YouTube and Hulu has climbed 339% over the same time period.With regards to the economy, a number of sectors, including retail, and the auto and financial services industries, have obviously made dramatic cuts to their online spending. On the other hand, the pharmaceutical industry is actually spending more on online ads today. Online Video and Social Networks According to Nielsen, the current trend towards watching more online video should drive more advertisers towards this medium, while for social media, according to Nielsen, “a monetization formula continues to elude the globe’s brightest marketers.” Nielsen, however, is also very positive about how Twitter and other social networks have broken down the feedback barriers between brands and consumers. Looking at the current buzz around social networks, Nielsen found that MySpace now trails Facebook and Twitter, and conversations around Twitter even surpassed Facebook in March. A Comprehensive Guide to a Content Audit
Checkpoint Systems recently announced that it will make a donation to the LP Benevolent Fund for each of the first 400 product demonstrations it provides to retailers from June 11-13 at NRF PROTECT.The Loss Prevention Foundation established the LP Benevolent Fund as a way to offer assistance to the families of LP professionals who have lost their lives while conducting the duties of their profession.Some of the products to be demonstrated at Booth #1207 include:- Sponsor – HALO software platform delivers powerful, modular, data driven performance that transforms data into efficient actionable insights for day-to-day retail operational successes. Provides detailed intelligence about the state of retail business through easy to use dashboards, graphs and charts. Focuses on real-time inventory visibility, optimized production and supply chain fulfillment areas.NEO is an innovative electronics platform that delivers enhanced detection and connectivity to retailers, enabling them to improve store operations. The powerful new electronics represent a seismic shift in the way radio frequency-based (RF) EAS solutions perform in store and enable the sensors to become a key part of the connected store.OptiLok is a specialized tag for eyewear protection that offers an improved and refined design to enhance the ease and speed of application/removal without any security compromises.Mini NeedleLok protects delicate fabric clothing, such as intimates as well as light and thin fabric garments, where a normal hard-tag and pin would leave a damaging hole in the merchandise.Density Tag protects valuable items inside packaged merchandise by “sensing” presence through the box. If the item is removed from the package, the change in measured density results in an alarm.Shelf Alert detects product movements and uses pattern-recognition algorithms to check all removals for unusual incidents. The system recognizes when a possible sweep is occurring and sounds an alarm directly at the shelf.Peg Hook Alert allows retailers to openly display merchandise with confidence. It provides audible deterrents that make it more likely that store associates will engage.The S3vx Detacher includes an extra-strength magnet that gives it greater mechanical integrity. If the device is opened without first being disarmed by the verification code, it will alarm.According to Stuart Rosenthal, vice president of sales and marketing for Checkpoint’s Alpha High-Theft Solutions, “We well understand the service LP professionals provide retailers and the general public who visit their stores, and so are proud to contribute to this memorial fund. We hope retailers will stop by our booth to see a demo and by doing so help contribute to this worthy cause.” Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox. Sign up now
Performance marketing comes to televisionYou are here: Posted on 20th November 2019Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingPerformance marketing comes to television There’s no denying thatwhen it comes to user experience, television advertising is king. It’s hard tobeat reaching your audience when they’re relaxing at home on the couch, readyto watch their favorite shows. The only problem is that for performance marketers, television has never been great. The term “broadcast” sums it all up — because of a lack of precise audience targeting capabilities, advertisers are forced into casting a pretty broad net. That’s great for branding and raising awareness, but it’s pretty useless when it comes to performance marketing. If you want viewers to take a specific action, like visit a website or drive them to convert, traditional television advertising has never been first choice. That’s a shame, becauseTV ads stick with viewers. Ad recall on television screens is 32% better thanwith the next closest device. Compare that with display advertising (I bet youcan’t even remember the ad you saw on this very page), and there’s littledebate on how effective TV ads can be. That all begs the question — what if advertisers were able to launch performance campaigns on TV right alongside their other tried and true channels like paid search and social? Well, good news — Connected TV advertising makes that a reality. See how to integrate Connected TV into your performance marketing mix with our E-commerce Campaign Starter Pack. Connected TV becomes performance TVConnected TV is contentaccessed by apps and streamed over smart TVs, mobile, or over-the-top (OTT)devices. With over 190 million Americans streaming in 2019, it’s the new way ofwatching television. And while advertisers are still feeling out this newchannel, we can tell you that it’s clearly an enormous opportunity forperformance marketers.Here at SteelHouse, we’ve served millions of Connected TV ad impressions through our Performance TV ad platform. Our origins as a business are in digital performance marketing, and we recognize Connected TV has many of the same strengths as other tried and true performance marketing channels like search and social. Its ability to leverage targeting and analytics elevate it from a pure branding play to one where performance can be attributed and tied to specific ads. Connected TV has unlocked television’s performance potential. Digital precision transforms TV into a performance machineConnected TV advertisingcombines the experience of television with the precision targeting andanalytics of digital advertising. With technical capabilities like that, it’smore than able to transform television into a performance machine. Advertiserscan target specific audiences by leveraging third- or first-party data (justlike social or display), and then track the actions viewers take on otherhousehold devices (desktops, laptops, phones, tablets, etc.) after seeing thoseads.Digital advertising’stargeting capabilities are fully available on Connected TV. IntentGeographyIncomeDemographicAge & genderAnd moreAdvertisers can alsotrack vital metrics that show exactly how ads perform. Site & page visitsFirst-time site visitorsConversionsPerformance by deviceAnd moreBy melding digital advertising capabilities with television, advertisers have a chance to utilize TV in a way that’s never been done before. They can drive lower-funnel action that directly results in sales and conversions — and track it all so they have confidence that their ads are making an impact. That’s huge news for all performance-oriented advertisers. Results on par with performance mainstaysBased on an analysis of SteelHouse Performance TV campaigns, we have seen compelling reasons to rate Connected TV right alongside other performance ad channels. We’ve found it’s especially effective at driving three principle metrics that marketers need to embrace — Cost Per Visit, Visit Rate, and Cost Per Completed View. Why are those so important?Cost Per Visit. If you’re trying to prompt users to visit your site, then you need to keep an eye on this one. You want to be sure you’re spending budget efficiently when driving traffic, and our Performance TV campaigns have shown that Connected TV ads are comparable to non-branded search and social when it comes to this valuable metric. Visit Rate. Connected TV ads are excellent at convincing a high percentage of viewers to visit an advertiser’s website. Performance TV campaigns have driven a rate that’s 2-4X higher than display prospecting or YouTube ads. Cost Per Completed View. One of Connected TV’s strengths is the fact the ads are unskippable. They average a 97% completion rate, which means its Cost Per Completed View is tiny. Advertisers’ entire message gets delivered, and it only costs pennies. Retargeting is a reality on connected TV Retargeting has been a huge differentiator for channels like display and social, but that’s no longer the case with Connected TV. Retargeting has come to television, with all the same capabilities and metrics that performance marketers are already familiar with. It’s been a dream foradvertisers to be able to connect the entire household in a single adexperience. With Connected TV, they can. If a consumer visits an advertiser’swebsite, Connected TV enables them to retarget them with ads while they streamtheir favorite shows. That means they can keep the user experience consistent,and drive users back to their site to convert. At SteelHouse, we’vetaken this a step further with Audience Extension. Once a viewer sees an ad onConnected TV, they are then automatically served related ads across display andmobile, keeping the advertiser’s message top of mind. So, when that viewer isready to convert, there will be an ad waiting for them. Add connected TV to your performance campaignsWith measurable performance and an impact that’s aligned with other performance channels, it’s a no brainer to add Connected TV to your performance marketing mix. Whether the goal is to reach new users or retarget site visitors to drive conversions, it can accomplish both efficiently and effectively. Want to learn how to integrate it into your performance marketing mix? Check out our E-commerce Campaign Starter Pack to get a better understanding of the basics of Connected TV advertising, and why it should be considered right alongside display, search, and social. Want to learn more about SteelHouse Performance TV? Check it out here. 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Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games NBA: Coach Lue defends LeBron’s heavy minutes Sports Related Videospowered by AdSparcRead Next The Fatted Calf and Ayutthaya: New restos worth the drive to Tagaytay MRT 7 on track for partial opening in 2021 MOST READ Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES “My image of the last match was Gina getting some points with her boxing, and me with my ground game,” she stated “It was back and forth, but all of my team thought I won.”Both fighters have vastly improved since their last match and Yamaguchi is well aware of Iniong’s power.“Gina has a really good right hand she throws, and she is strong and physical. I am better with the ground game and improved more in my boxing skills compared to our previous match,” she said.Yamaguchi is confident enough to guarantee that this time, she will get her hands raised in victory.“It is going to end early. It will be a clear finish by me. It is going to be a knockout,” she said.ADVERTISEMENT After 30 years, Johnlu Koa still doing ‘hard-to-make’ quality breads View comments PHOTO FROM ONE CHAMPIONSHIPSINGAPORE—It may not have been the title match she had initially prepared for, but Mei Yamaguchi’s upcoming bout against Filipino fighter Gina Iniong was something she had hoped to happen again a long time.The last time these two fighters met in 2014, Yagamuchi went home with the seventh loss—a split decision—of her career.ADVERTISEMENT Don’t miss out on the latest news and information. Now the Japanese martial artist gets a shot at revenge when they clash in ONE: Immortal Pursuit on Friday at Singapore Indoor stadium here.“I was glad that Gina answered ‘yes’ to the match on the Singapore card with me,” said Yamaguchi. “I have always looked for a chance for revenge. It is the perfect moment.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingYamaguchi was supposed to challenge ONE Atomweight Champion Angela Lee for the belt, but the Singaporean star met a car accident two weeks before their scheduled title fight.Iniong, a native of Baguio City, was tapped a replacement just 14 days after her last bout in Manila, but she is ready as ever to try to repeat over one of the top Atomweight fighters in the continent. Jordan delivers on promise: 2 Cobra choppers now in PH ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Malditas save PH from shutout